Yoga with Brenna
Inspired by the instructor’s nature-centered approach to yoga, this identity captures the expertise in breath work, balance, and earthly connection. Organic visual elements and a calming tone establish a brand presence that’s grounded and restorative.
Summary
Role
Designer // Logo + Brand Identity
Key Insight
The identity centers on a logo that reimagines the tree pose as an organic figure formed from leaves symbolizing growth, balance, and rootedness. Encased within a softened oval, the mark evokes a sense of wholeness and continuity, mirroring the restorative nature of the practice.
Muted blues and greens further ground the identity, creating a visual language that communicates calm through both form and color.