Sprouts Bulk Category
Crafted to elicit the charm of hand-filled, farmers market offerings, this bulk section redesign integrates hand-done illustrations and natural textures to accentuate the human touch.
Keeping a clear view to the product with sticker-like labels was an essential design pillar to allow the authenticity of the products to shine through.
Summary
Role
Designer & Illustrator // Packaging Design & Illustrations
Key Insight
The redesign focused on evolving the bulk category while preserving what makes Sprouts recognizable. Handcrafted elements reinforce the filled-in-store message, while a disciplined system ensures the experience still feels distinctly “Sprouts” (fresh, approachable, and rooted in authenticity).