Mamaki Memory
Developed for a new Hawaii-based supplement brand, the identity introduces Mamaki, a traditionally brewed plant, through a modern capsule format designed for everyday cognitive support. Blending organic forms with subtle neural references, the visual system connects nature with mental clarity while honoring the plant’s Hawaiian roots.
Summary
Role
Designer // Packaging Design & Brand Identity
Key Insight
With low consumer familiarity, the challenge was to create clarity at first glance. Blending botanical and brain-inspired cues with refined typography and topographic textures, the identity feels both sophisticated and contemporary, helping modernize Mamaki while positioning the brand to compete in a crowded supplement category.