7-Eleven Coconut Water
Ahead of a new product line launch, 7-Eleven needed its coconut water to compete more assertively on shelf, where the existing packaging was being eclipsed by bolder brands. The redesign centers on a confident visual structure that strengthens product recognition and segments flavor through strong visuals and color, giving the line the visual authority needed to compete in a crowded beverage set.
Summary
Role
Designer & Illustrator // Packaging Design & Illustration
Key Insight
The priority was immediate readability and ensuring the label clearly communicated coconut water while simplifying flavor differentiation. A bold bullseye structure creates a consistent visual anchor across SKUs.
Hand-done illustrations introduce an organic energy that prevents the system from feeling overly commercial. Together, these elements balance clarity with personality, helping the product register quickly in a competitive beverage set.